At Funky Chunky Furniture, we’re always refining how we craft our products to ensure the highest quality, clarity, and customer experience. That’s why we’re making an exciting update to our shelving range: moving exclusively to rustic shelving.
As part of a recent upgrade in our workshop processes, we’ve introduced a different finishing process that enhances more of the wood’s natural grain and character. With this improvement, we’ve decided to discontinue our smooth shelving range and fully embrace the rustic style across all our shelving products.
Why Rustic Only?
This change isn’t just about aesthetics, it’s about elevating the whole experience, from manufacturing to browsing online. Here’s why we’ve chosen to go rustic-only:
Our New Process
The new rustic shelves go through a different finishing process that enhances more of the wood’s natural grain and character, bringing out even more of the natural charm we all love.
Simplified Range
Offering both smooth and rustic styles created inconsistencies that sometimes caused customer confusion. Moving to a single, unified shelving style makes it much easier to understand exactly what you're getting - no surprises, just stunningly rustic shelves every time.
Consistent Styling Across Photography & Design
Visual consistency matters, especially when you’re planning your space. With all shelves now rustic, our product photos have been completely reshot across all finishes, making it easier to visualise your chosen look. Plus, selecting a wax finish now instantly updates the product image on our website.
Improved Browsing, Navigation & SEO
The shift to rustic-only shelves also opens the door for smarter website organisation and improved product navigation. Whether you're browsing on-site or finding us through search, our streamlined range is easier to explore than ever.
Where did Smooth shelves go?
If you're a fan of our smooth shelves, but don’t worry our rustic shelves offer the same strength, durability, and functionality, just with a more natural, characterful finish.
We’ve also discontinued Rustic Pine and Light Oak from our shelving ranges. This change allows us to focus on a tighter range of core finishes that are most popular and work best with our updated photography and finishing process.
If you're looking for a similar tone, we’d be happy to recommend an alternative from our remaining wax finish options. We’re here to help you find the perfect match jus email us at info@funky-chunky-furniture.co.uk
It's a step forward in both craftsmanship and customer experience and we think you’ll love the result.
Thanks for growing with us,
The Funky Chunky Furniture Team
